I hold a BFA from Rhode Island School of Design. I'm an award-winning creative with extensive experience providing creative leadership as an Art Director and Creative Director.
As the senior creative professional and most experienced marketing leader in the university, I participated in an advisory role for a team that included various campus marketing managers and the VC of Marketing. My leadership significantly contributed to the team’s successful transition of five websites to one while rebranding the university.
I was also responsible for crafting Google ad programs and their respective landing pages, and acted in an oversight advisory role for the University’s promotional initiatives.
I mentored the team of younger marketing managers, instructing them on landing page and SEO best practices, and lifestyle marketing.
Received a citation by the Chancellor for the work I accomplished to help the university through challenging times.
Lead the creative with a focus on strategic marketing for all state and national marketing initiatives across web, print advertising, direct mail, and event marketing programs for all product lines.
Identified need to strengthen the umbrella corporate brand and led initiatives achieving an across-the-board upgrade to the quality and consistency of branding.
Directed and mentored a staff of five graphic designers and two copy writers.
Introduced the use of social networking and viral marketing to drive web visits and prospect inquiries, leading to the development of their youtube channel which became a highly successful lead generator.
Led the creative for opt-in email blast campaigns resulting in significant sales leads.
Identified amazon.com as a challenging factor in year-over-year decreases in sales for their publishing division, which led to a restructuring of the division.
Conceived of a “Program-finder” app to guide school administrators to the program offerings that best fit their needs, while also generating sales leads for the organization.
This post-graduate healthcare professional training event promotor had seen a significant drop-off in website traffic and a subsequent decline in event attendance.
I oversaw the redesign of the main hub websites, and international event sites, while managing the rewrite of content, establishment of an online newsletter, and an expansion of an online video library. As a result, the traffic exploded to 30% more visits than the previous record high.
Oversaw the promotion of the new cancer center and joint replacement center, resulting in two Tele awards for the TV campaigns I wrote and directed. I also won Lamplighter Marketing award for a direct mail piece welcoming newbies to the region.
Was the art director and principal designer for three toy lines, one of which “went viral”, selling millions of units. Toy Awards included: Openheimer, Parenting Magazine, and Dr. Toy.
Directed all creative in the company and managed on-staff designers and freelancers.
Brookstone had recently lost its creative leadership. The acting CD brought me in to help with packaging, store signage, and web banner ads. I was later credited by the him for “saving the holiday season”.